RECOMMENDED: The Damsels of Design: The Women Who Changed Automotive History / 2016 🚗🚀🇺🇸

“GM’s PR department really saw a great opportunity to promote the women they were bringing in, and dubbed them ‘The Damsels of Design,’” says Veit. “From everything I’ve read, they really kind of hated the name and being called ‘The Damsels’ — they really felt that it didn’t give them a fair shake as designers.”

Four of “The Damsels” worked as industrial designers for GM-owned Frigidaire, where they helped create the Kitchen of Tomorrow, while the remaining six were tapped specifically for the General Motors Interior-Design Department. Taken together, they’re now considered the first prominent all-female design team in American history. - by Ellen Frankman and T.J. Raphael (wnycstudios.org)

>>> FULL ARTICLE HERE !!!

 

 

illustration: https://www.wnycstudios.org/ ( courtesy General Motors Design Archive & Special Collections )